Welcome to 2021! January is traditionally a time of reflection, intentions and goal setting. We reassess our health, set lofty New Year’s resolutions and exciting goals for our businesses. It’s also an excellent time to review your brand! So, come along with me and supercharge your brand in 2021 with a brand review.
Sounds daunting right? Trust me, once you know the steps, you’ll find it quite simple, and it probably won’t take you more then 10 minutes. You’ll know very quickly in your gut whether things need to change.
So, what is a brand review?
Very simply, a brand review is an overall health check for your brand. Take a step back and assess the brand from different angles, ensuring that it is aligned with your vision and goals. I know that sounds vague, but you can go into as little or as much depth as you feel you need to. Ready to take the ride?
Here are the aspects of your brand that I recommend looking into for your 2021 brand review:
- WHERE ARE YOU GOING?
What is your 5-10 year vision for your brand? Where is it going, and what do you want it to represent and achieve? How are you going to get there? Who are you serving, how and why?
- WHO ARE YOU SERVING?
Who are you serving? What are their pain points? What motivates them and how are you filling their needs? Is your offer aligned with what they feel they need?
- VISUAL BRAND
Is your visual brand aligning well with your vision, mission and target audience? Or is it outdated, tired or representing a previous iteration of your brand that is no longer relevant? Sometimes in the early years of business, our brand evolves as we hone in on what our audience wants and needs. The personality may shift as we realise how to best communicate our brand visually to our audience.
- BRANDING PHOTOGRAPHY
How’s your brand photography looking? I’m not just talking about products here… it’s imperative in today’s marketplace to include personal branding photography even if you’re a product-based business. Are your images aligned with your visual brand vibe? Hopefully they’re no more than two years old! Here’s a couple of great resources to find out more about either core branding imagery or personal branding photography.
- BRAND VOICE
How’s that website copy sounding? Is it hitting the heart of your audience, or is it dry, chalky and lifeless? How about your captions? Check out this post about using your voice as branding.
Well, there you have it! If you use these points as a springboard, you’ll soon be able to identify which aspects of your brand need a spruce up. You’ll know in your gut whether or not things need to change. Indicators are usually that your message isn’t aligning with your ideal client, the components that make up your visual brand are outdated or tired, or your brand has recently developed or even changed directions completely. Either way, it’s important to regularly check in with your brand! Here’s to a supercharged 2021!
P.S. If any or all of these points are making your mind boggle, I’ve got you lady! Enrolments for my signature brand foundation course, Brand Alchemy are opening soon. Learn to communicate your brand message effectively to capture the hearts of your dream customers. Say goodbye to second guessing, and hello to sparkling brand consistency. Join the waitlist to learn more: http://www.brandalchemy.net
I am beautiful, I am amazing….and so are you!
I would look in the mirror and I didn’t like what was looking back at me.
3 months into COVID-19, I would see all of these things on Instagram of COVID-19 fitness and this girl lost this much weight through a COVID-19 miracle workout. It was making me so miserable.
I was literally at a stage where I had tried every single diet. Intermittent fasting, keto, gosh if they had told me to drink the blood of a baby goat, I probably would have given it a go, I just desperately wanted to lose weight. So, I spoke to my sister-in-law, she works for a clinic that does gastric bypasses, and I started to find out some more information about it, what you needed to qualify, sort of all the entry level stuff. I wasn’t convinced I was going to do it because I am slightly terrified of needles, but I had started to go down that track at least.
The next day I had a meeting with my ‘crazy’ doctor, and I was telling her about the process and the journey that I was looking at going down. My doctor asked me to wait for six months and during those six months we would work really closely on my mindset.
I wasn’t really 100% convinced but I thought it was going to be just six months so let’s just give it a go. She asked me to every night when I went to bed to tell myself that I loved myself. To tell my body it was beautiful, to thank it for all of its hard work during the day, to thank it for growing my two beautiful children and for overall just being amazing.
At first, I must admit that I did feel like a little bit of a ******. It felt stupid, maybe I was a little bit embarrassed even saying those things to myself but I had promised my doctor and so I did it. I honestly don’t even think it took very long for me to start noticing little differences. I stopped being so worried, I started to feel more relaxed. I started to put in just these little extra bits of effort. Now I’m not talking about doing my makeup everyday, but I would at least brush my hair even if I were just dropping the kids off at school. I stopped worrying that other people were even noticing me, never mind thinking bad things about me but understanding that we’re all so busy most of the times we don’t even notice other people.
I felt lighter and I don’t mean that as in I had lost weight, I just felt like I was carrying less. Less stress, less problems, less paranoia, I definitely felt better. My mood had improved and because of that I was eating better. I wasn’t stress eating I wasn’t emotionally eating on the couch, and because my mind wasn’t taken up with so much worrying about my weight and what other people were thinking, I actually had time, mental time to start making better lifestyle decisions.
I think it took 10 days for me to believe it. I could walk past a mirror see my reflection and think gosh Sandra you are beautiful. It wasn’t about a vanity thing; it was because I was happier and at the end of the day what is more beautiful than a happier person?
When I think back on all of the things that I used to tell myself, all the horrible things I used to say, now that embarrasses me more than telling myself that I am beautiful.
If we actually stop and take 2 minutes to think about the things that we say to ourselves, things that we would never ever say to another person, like you’re ugly, you’re fat, you look hideous in that; can you imagine if our children said these things to themselves? I once caught my daughter looking in the mirror and saying she was fat. I’m not sure I’ve ever actually cried so much because there’s really only one place she’s ever heard that, and that’s from me saying it to myself. Our children, especially our little girls are always listening, and I want my daughter to hear me saying that I’m beautiful. I want her to copy that.
I’m four months into my six months. It has not been a perfect journey; it’s definitely been an easier one. I’ve decided that it’s none of my business what anyone thinks about me and so I stopped worrying about it. I’ve gone from being so horrible to myself to being my own best friend. To speaking to myself like I would my friends. I’ve gone from thinking that being skinny would make me happy to just being happy. Everything that I need to be happy is around me and so I simply am happy.
I still tell myself exactly the same thing. I am beautiful, I am amazing and so are you!
Ps……I’m also down 7 notches on my belt, simply by changing my mindset.
Ever heard the phrase, ‘money is the root of all evil’. Of course, you have, everyone has.
Somehow that one little phrase has so many people all over the world totally blocked, frustrated and stuck. It has incredible women undervaluing themselves. It has mums feeling guilty for going to work. It has total boss babes hiding their ambition, scared of judgment.
But, I 100 per cent know you c
an be a total rich babe and a spiritual / good person / incredible mum at the same time.
I know that’s kind of a strange concept to wrap your head around because pretty much everything in the world will try to tell you otherwise. However, …
- Being wealthy doesn’t make you “less spiritual”
- Being “broke” doesn’t make you more “woke”
- Struggling doesn’t make you more pure or worthy or morally right.
Because, despite what you’ve heard … money is not evil and having money doesn’t make you a bad person.
In fact, I 100% believe having money helps you become a better person all round because it gives you opportunity, it gives you choice and it amplifies the best of you.
- A mum who doesn’t have to stress about bills or struggle to pay her electricity bill can be a more present mum, play with her kids, read them stories, cuddle with them.
- A dad who has enough money he doesn’t need to work 18 hour days can help volunteer at his sons school to build the new playground.
- The woman whose baby boutique clothing store is selling out of stock superfast can hire more staff, giving jobs to other mums in the community.
- The business coach who has her first 20k month, can donate thousands to a charity that provides food for the homeless.
- The grandma who made some smart decisions with real estate in her 40s can afford to send her grandchild to a summer music program.
- The young mum who joins a MLM and brings in some extra money every week can afford to shop at the organic farmers market every week instead of living off pasta and 99c rice.
Money is powerful. In a GOOD way … in a way that we can positively impact the world. In the way where we can have more choice and freedom and change.
In a way where you can buy the reusable beeswax wraps instead of the plastic cling wrap because your passionate about saving the turtles. In a way where we can make decisions based on what aligns with our true purpose instead of what we can afford.
Money is sexy. But, if you’re reading that sentence and cringing right now, it’s probably because somewhere along the line someone or something convinced you that money was evil, gross, dirty, corrupt, etc.
Don’t worry, you are not alone … in fact, up until a few years ago I had this exact same blueprint
I mean, think about most movies you watched as a child —The Little Rascals, Lizzie McGuire, Mean Girls, even Harry Potter — the rich kids are always the bad guys. The average or poor kids are the heroes, the underdogs we all root for.
Subconsciously we take on this story, this pattern as our own belief system … demonising wealth, success and ambition. Glorifying struggle.
We become stuck with these subconscious messages clouding our own self-worth, stopping us seeing our own value keeping us small.
But this story no longer serves us. It’s time to let it go, So how do we let go of that negative money blueprint? By reframing the way we view wealthy people.
What happens when you see a wealthy person, that mum with the $2500 pram, the woman driving a Range Rover, those parents who takes their kids overseas for holidays every year to EPIC locations
What thoughts enter your mind? ‘Might have money but I bet she’s a cow’ … ‘money can’t buy happiness’ … ‘rich kids are always brats anyway’ etc
Now it’s time to disrupt the narrative …
Some of the wealthiest people I know of are also the most hard working, the most generous, the most enlightened and the most spiritual.
Change the script … see people with all the potential they have, with all their incredible humanness recognise and choose to believe that they worked bloody hard to get where they are today.
Here are my top three tips to not only build your confidence around money but also release your judgment of other wealthy/abundant people.
3 ways to build your confidence around money
- Don’t say you’re bad with money
Stop saying ‘I’m bad with money’ or ‘I’m not good with money’ or ‘money is the root of all evil’. Instead, try swapping it to ‘I’m learning about money’.
Simple, so simple, and just watch as this little shift makes a massive change to the way you view yourself and learning about finances and creating more abundance.
- Start getting comfortable with money
Every day when you have your breakfast or your morning coffee, check your bank account. Open your online banking, check your accounts and think about things you’re grateful for that money gives you.
Do this EVERY. SINGLE. DAY. and it will slowly build your confidence. Bit by bit the ‘money is ewww’ mindset will start to slip away.
- Write a letter to money
Write a brutally honest letter to money as if it is a real person. Be as calm or as angry as you want to be. Get it all out on paper — don’t hold back.
After you have written out your honest, angry letter to money, spend a moment to journal and ask yourself ‘if money was a person and you were in a relationship with him/her, how have you been treating him/her and how could you treat him/her better in future?’.
Remember … money is not bad, it’s not evil. It is a resource and when you have resources, you have access to things that help you grow and create a fulfilling and meaningful life.
Money is amazing and it will give you the resources to give back, to create, to empower and support others.
But it’s only amazing when you let go of the idea that it’s bad or that it’s not right to have a lot of it. It’s just not true.
Choose love over fear, abundance over lack. Rewrite your money blueprint. You DO deserve to be a wealthy abundant badass babe!http://www.sweetshute.com[/caption%5D
By Amelia Ricci
As a mum it’s easy to fall into the trap of drinking coffee all day and eating sugar for a quick energy hit, rather than making nutritious choices. You know the drill; you make awesome healthy foods for your kids and you come last.
With sleep deprivation and little time to think about yourself, one day can pass so quickly and then you realize its dinner time and you may not have had a healthy meal.
Even as a fitness professional (who should know better) I have been there! But these poor food choices made me feel terrible and did nothing for my health and fitness goals.
When my kids were young, I wanted to find quick and easy ways to feed both of us, so I created the handy guide below to use ingredients for my meals and my kids at the same time – winning!
Baby and toddler foods matched with my favourite ‘go to’ snacks for mums and bubs on the go.
|Food||Baby or toddler’s snack||Fit mums’ snack|
|Wholegrain rolled oats cooked with water.||Puree or mash with steamed pears.||Add chocolate WPI protein powder and walnuts to make porridge.|
|Sweet potato, steamed or boiled.||Mash with avocado.||Serve with chicken breast fillet and hommous.|
|Chicken Breast fillets roasted in the oven with lemon juice and parsley.||Puree or chop finely and combine in the blender with a can of drained chickpeas for a creamy texture. Older toddlers can eat raw or steamed carrot sticks and use the mixture as a dip.||Serve with brown rice, broccoli and snow peas or make a chicken sandwich with salad.|
|Plain yoghurt (no added sugar).||Finely chop strawberries and mash into the yoghurt.||Combine yoghurt with blueberries and almonds.|
|Raw carrot and cucumber.||Grate carrot and cucumber and mix with ricotta cheese for a smooth texture.||Dip raw sticks or carrot and cucumber into a low fat tzadziki dip.|
|Chia seeds soaked in water.||Mix with banana and yoghurt.||Make a protein shake with water, vanilla WPI, cinnamon and banana. Blend with ice.|
|Oven roasted pumpkin, cubed.||Puree or mash with steamed baby spinach.||Add chunks of pumpkin to a fry pan with ½ cup of egg whites from a carton and top with sliced tomato to make an omelette.|
Tips for healthy and happy mealtimes
Toddlers need to eat small amounts often. The guideline is 3 small meals and 2-3 snacks.
Sit down together and relax, whether it be at a café, park or at home. Give meals and snacks plenty of time.
Eat together so your child can see the family eating a wide range of foods.
Be patient and do not worry or dismiss a certain food if your child does not immediately like it or makes a funny face! They will take time to get used to new textures and flavours.
If you provide healthy food, your child will decide to eat the amount they choose, try to avoid battling about the amount they eat. Let their appetite guide how much they eat.
As a mum never feel guilty about taking time to eat your meals and drink water. It is important that you are fit and healthy as you will have greater energy to care for your little one.
Here’s my fave muffin recipe that also freezes well so you are never stuck without a meal.
Amelia Ricci’s Chicken and Rice Muffins
1.5 cups cooked brown rice, divided into 6 x 1/4 cup portions
4 whole eggs, lightly beaten
450grams raw white chicken breast – finely diced
1/3 cup low sodium vegetable stock liquid
1/2 cup cherry tomatoes – halved
1/2 cup chopped spinach
1/4 cup finely diced onion
2 tsp poultry seasoning (this is a blend of rosemary, sage, thyme, marjoram, black pepper) – make sure no gluten or wheat or msg
How to Prepare
- Preheat oven to 180 degrees
- Coat a 6-cup muffin pan with cooking spray. Set aside.
- In a large bowl, combine chicken, eggs, vegetable broth, tomatoes, spinach, onion, poultry seasoning and garlic powder. Stir to mix well.
- Scoop ¼ cup brown rice into each muffin cup. Divide chicken mixture evenly into each of the 6 muffin cups and press down with back of spoon to pack down firmly over the rice.
- Put in oven and cook for 25-30 minutes, or until top is lightly browned and chicken is fully cooked. Remove from oven and let cook for a few minutes before serving.
One serve is two muffins with green salad.
Amelia Ricci is a mum to Orlando, 6 and Alessia 2 years old. She is a certified Nutrition Coach, Personal Trainer and Pilates Instructor with 20 years’ experience and writer for fitness magazines internationally. Her mission is to educate and inspire women to live a healthy life, with a balanced approach to holistic nutrition. Amelia’s qualifications include Health and Nutrition Coaching, Pre and Post Natal Fitness, Pilates and she also holds a Master of Business Degree, and a Bachelor of Business Degree.
Amelia believes perfection is boring and the way to feel great is to eat fresh clean foods, train hard, love yourself and never stop learning.
Buy her nutrition guide here
Buy Amelia’s FIT pregnancy guide here
Connect with Amelia on Instagram @livingbeautyamelia
As any small business owner can agree, starting and growing a business can be both stressful and demanding.
Every business owner has their own reason for starting a business but ultimately it boils down to one main thing: we are good at what we do and want to be able to share that with the community.
Unfortunately, it’s never as simple as doing only what you love to do. Running a small business is fraught with paperwork, accounting, marketing, and a huge number of other bits and pieces that unwittingly turns you into a sort of ‘jack of all trades.’
Seeking assistance in the running of your growing business can often ADD stress, rather than reduce it, at least to the budget. The volume of work to be done has come to a point where it seems to outweigh hours in the day. It’s time for another staff member – but the budget is still screaming ‘I can’t afford one’!
A Virtual Assistant is simply cost-effective way of outsourcing the administrative tasks and projects that you’d rather set aside so that you can focus on what is most important to you. But there is so much more to that! Here are just 5 reasons why you need a Virtual Assistant:
You’ve reached the point where you know you need to take on an employee to help you out. You’ve determined that the wages may be achievable within your budget, but the costs don’t end there. On top of the wage you will pay, even just for occasional casual assistance, there is:
- Payroll tax
- Superannuation contribution
- Sick and Annual Leave – if the employee is part time or full time, you’ll be paying for days they aren’t even there
- Addition of, or potential increase of, business and workers compensation insurances
- Equipment – your new staff member will need a desk, chair, a computer and accessories, a printer, a phone, a printer … the list can go on!
- Overheads – will you need a bigger office? What about things like increased electricity usage?
When you hire a virtual assistant, you pay a tax invoice. That’s it, nothing more complex. The equipment? They have their own. The overheads? Sorted!
Put simply – the effect that a virtual assistant will have on your profit margin would be considerably less.
If there is one thing, I know it’s that technology is a wonderful thing. The internet and laptops have truly given businesses a whole lot of freedom!
A virtual assistant isn’t bound to your office, nor even the same town or state as you. They have the flexibility to find ways to be creative with their time to ensure their clients get the most out of them.
I’ll give you an example:
The In-House Admin
Your in-house administration assistant works in your office and handles all tasks in person. They usually follow the usual 9-5 working hours.
The Virtual Assistant Scenario
Your virtual assistant has the flexibility to work anytime, anywhere, weekends and holidays!
Simply put – virtual assistance is an incredibly FLEXIBLE option for your business!
More Productivity, Less Stress
It’s simple: you hand over the tasks that are boring, time consuming, and lower priority to you. The virtual assistant does them for you! Meanwhile, you’re happily working away on the things that will actually boost your profit margin and bring you more professional satisfaction.
It can help gain time with the family, too!
Everybody has their own strengths and weaknesses. You’ll find that virtual assistants are backed by quite a number of years administrative experience, whether across a variety of industries or with a more specialised focus.
Admin is their thing – they can help you get it done and get it done right!
They Can Focus on The Task at Hand
In a standard work environment, administration can be unpredictable. The quality of work can be affected by constant phone interruptions, time constraints, and conflicting deadlines.
A virtual assistant is in control of their workload and planning. Clients requiring urgent deadlines will always happen, however the virtual assistant knows what they can and cannot do. They will structure their weekly plan and set aside specific days or times toward each task and will then focus solely on that.
The benefit to you: increased quality of work and productivity.
Get in contact with a Dragonfly Virtual Services today and find out how we can assist you!
Written by Katrina Green